Shire Human Genetic Therapies, São Paulo, Brazil 2008–2009
Scientific Consultant
Developed and implemented marketing-medical projects within medical specialties throughout Brazil for multinational biotechnology company focused on rare diseases, with emphasis on educating physicians about Fabry disease to better enable them to diagnose patients.
   •  Headed key opinion leader (KOL) development program, identifying physicians in several specialties and providing them with expert training in diagnosis and        treatment of Fabry disease.
   •  Collaborated with physicians to identify 10 patients with Fabry disease, and potential of 30 due to inherited nature of disease, which could result in $4.5        million in revenue by using Shire treatments.
   •  Persuaded physicians to use Shire’s treatment options for Fabry disease by presenting scientific evidence of effectiveness in treating symptoms.
   •  Differentiated company’s image among physicians by focusing on enhancing their scientific knowledge.
   •  Developed annual medical education plan and provided publication support for KOLs.

Genzyme Brazil, São Paulo, Brazil 2005–2008
Marketing and Sales Manager, Biosurgery 2007–2008
Launched and managed new Brazilian biosurgery business unit for U.S. biotechnology firm focused on rare inherited disorders, kidney disease, orthopedics, and cancer.
   •  Oversaw annual marketing budget of $5 million.
   •  Played key role in establishing biosurgery unit by building commercial team, transitioning products between companies, re-launching products, and hiring        and supervising staff.
   •  Defined sales target, established sales price, forecasted sales and budget, developed strategic marketing and business plans, and designed tactical plan.

Product Manager, Fabrazyme® 2006–2007
Maintained existing program for product used to treat Fabry disease, increasing sales of product to approximately $7.5 million per year.
   •  Developed and managed strategic marketing, business, and long-range plans and calculated sales and demand forecasts.
   •  Educated physicians throughout Brazil on rare diseases, enabled them to more accurately diagnose patients, and assisted them in becoming opinion        leaders in their field.
   •  Managed marketing events and campaigns.
   •  Developed educational programs for patient advocacy groups and patient ambassador.
   •  Participated in sales plan and followed up with sales team.

Product Manager, Aldurazyme® 2005–2006
Launched product in Brazil for treatment of Mucopolysaccharidosis I, coordinating and directing pre-launch activities.
   •  Managed customer relations, special projects, and sales for rare disease treatment with $6.1 million in annual sales, establishing relationships with        physicians primarily in genetics and pediatrics.
   •  Oversaw drug charitable program, identifying patients with rare diseases who could not afford treatment; providing medication for them; and handling        reimbursement reports, importation, logistics, and eventual switch to commercial use.
   •  Created strategic marketing, business, and long-range plans and developed sales and demand forecasts.
   •  Coordinated clinical trials in collaboration with medical department, educational programs, and consortiums.
   •  Worked in close collaboration with global team in business intelligence and market research on development of research tools and analysis of results to        better refine programming and initiatives.

Laboratórios B. Braun S.A.,  São Paulo, Brazil 2002–2005
Product Manager, Cardiovascular
Managed sales and marketing throughout Brazil for vascular, oncology, and surgical specialties and interventional cardiology for German multinational company’s business unit specializing in surgical products.
   •  Provided technical support and training to sales channel of 14 distributors, 30 representatives, and direct sales, and managed team working with distributors.
   •  Defined sales targets by region and product groups and created strategic marketing plan by product.
   •  Negotiated transfer price with international suppliers, established sales price, and administered budgeting and forecasting for business unit sales.
   •  Evaluated core strategies, programs, and results of competitors on ongoing basis; adapted plans and actions to properly address findings.

Covidien (formerly Tyco Healthcare Brasil), São Paulo, Brazil 1998–2002
Marketing Supervisor 2001–2002
Registration Coordinator 1999–2001
Product/Sales Assistant 1998–1999
Oversaw communication, corporate image, and regulatory affairs for U.S. multinational medical devices company, developing and coordinating projects in several business facets.
   •  Created and implemented projects and events related to social responsibility, developed end marketing campaigns, and actively participated in and        coordinated events.
   •  Developed promotional materials such as brochures, institutional folders, catalogs, banners, and prizes and provided technical support to sales team.
   •  Edited and approved releases of articles and information for publication in technical magazines.
   •  Coordinated projects for product registration in Ministry of Health of Brazil for both devices and pharmaceuticals.

Education